Nike Lebron James

Art Director

Agency: Wieden + Kennedy
Director: Benjamin Blank

A 60-second, mostly black-and-white spot, done in classic, typically minimalist W+K style, opens in a darkened room, where an old-school answering machine sits on a table, red button blinking. The camera slowly moves in, as we hear various friends of James's leaving messages, punctuated by beeps. Featured on Adweek's Ad of the Day.

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